Its consistent focus on simplicity, quality, service and value has helped it to create the signature Giordano look, featuring relaxed and easy-to-wear fashion pieces that can be easily mixed and matched to suit any occasion, mood or place. The result is a collection of essential, relevant and functional apparel and accessories that suit the contemporary and comfortable lifestyles of its customers.
Giordano’s offering of essential, timeless, relevant and easy to mix and match apparel, has proved popular for all age groups and nationalities, demonstrating the global appeal of the brand.
Further, the heart of the Giordano system is that it is totally customer responsive.
Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of apparel and accessories for men, women and children. From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has grown from its single Hong Kong store in 1981 to the present network of over 2,200 stores in the Middle East, Asia, Australia, and India.
Giordano Middle East was established in March 1993 as a joint venture between Emirates Trading Agency (ETA), Dubai, and Giordano International Ltd, Hong Kong.